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Field Testing Claude vs. ChatGPT for Marketing Strategy and Advertising Analysis

Field Testing LLMs for Marketing and Advertising

Using Risk to Drive Outcomes and Innovation

What Healthcare Has Learned About Risk and Incentives that Marketing Hasn’t

Forget Books, Post-Literacy Is Coming

The Dawn of Post-Literacy

Ribbonfarm Is Retiring

LLMs: “A lump of text in the shape of an answer”

What is software development? (a guide for non-technical folks)

Building Software: demo cultures vs. document cultures

When to demo and when to document

Four years of running a membership program

Reflecting on Books I Read in 2022

Unpacking risks, costs, and rewards for product managers

What Should Be on the Roadmap?