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Don't tell us what you're going to tell us

To Say a Single Thing

How Ted Talks became 18 minutes long

Why mystery drives early adoption

You don't need video. Audio calls may be enough

Microsoft Teams bet on files. Slack and Salesforce bet on data

The Product / Feature Line

The accidental genius of Yo

No-Code and the IKEA Effect: Software lock-in evolved to make us never churn