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Measuring the Bias of Technological Change

Building a Great Business: Advice You Won't Take (and Will Regret Not Taking)

Psychological Ownership of (Borrowed) Money

The small effects of political advertising are small regardless of context

Dealing with Critics

Is your product the best in the world?

How to Stand Out from the Competition?

What bunnies can teach you about differentiation

Wozniak, Kalanick, and Chesky on starting small

Finding Product Market Fit

Don't build a unicorn, solve a tiny problem

Airbnb raised seed by selling cereal

Lessons from Airbnb and Early Apple

Lessons from Airbnb

Marketing for Startups

Build products that are hard to live without

Copywriting for Beginners

Obsess over Your Customers Not Your Competition

Performance Doesn't Equal Learning, Growth Doesn't Equal Good Business

Startups shouldn't negate the value of traditional marketing

A quick guide to write better copy for your site and ads

Look for trivial solutions to big problems

''Our Donuts Make You Skinny'' – Reframe Your Value Proposition

How to Change Users' Behavior

On Doing Less but Better