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With over 18 years of experience, I am a strategic UX Manager and Research leader who drives user-centric digital innovation and product excellence. My background spans UX design, research, product management, and organisational transformation. I specialise in creating and leading teams that deliver impactful, data-driven user experiences, aligning business goals with scalable, innovative solutions. I am highly skilled in building design systems, conducting comprehensive UX research, and implementing methodologies that elevate team performance and UX maturity. I have a proven track record of optimizing processes, empowering multidisciplinary teams, and mentoring talent to build effective, high-performing units. With expertise in facilitating workshops and strategy sessions, I help startups and organizations reach their full potential, ensuring the development of products that resonate with users and stand out in the market.