Submissions by Ciotti

Case Study: The Evolution of the Help Scout Brand

Are ‘Unicorns’ Built to Last?

Easy Reading Is Damn Hard Writing

A Rough Draft Is an Idea Prototype

Lifecycle Emails: Magic Pixie Dust for User Onboarding

Features tell, but benefits sell

Your Brain Wasn’t Built for Junk Food, Porn, or the Internet

The Psychology of Color in Marketing and Branding

Gamification: The Good, The Bad, and The Ugly

How KISSmetrics does customer service

Engineer Increased Sales and Happy Customers With Behavioral Psychology

Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales