Submissions by andyraskin

Why This Pulldown Menu Is a Scene of Death

My Mom Is Promoting My Podcast

Grin raised $110M on a new narrative [audio]

How to Negotiate with Big Company Lawyers

Hitting Target = Not Hitting Target (if effort is sincere)

Goodbye Category. Hello Movement

The sales deck *is* the manifesto

Ten Reasons CEOs told me they budgeted a line item for the narrative

Great CEOs Attack Status Quo “Religion”

Metaphors We Sell By

To create a new category, name a new game

To create a new category, name a new game (2010)

Army Picks New Uniform with World War II Look

Best Pitches I Heard at Saastr Annual 2019

Can a wooden bong save Woodenbong, Australia?

Who Wants a Market Downturn? These Investors Actually Do.

Trail Blazers’ Game-Day Posters

What I learned crafting strategic narratives for 100+ companies

What I learned about strategic messaging from 5 millennial CEOs

Millennial CEOs Who Schooled My Gen X Ass

Tarpits and Antiflocks

The Gondola Fantasy That Nearly Broke Us Up

Pitching to multiple audiences

The Real Housewives of Tech Marketing

Monument Valley Lead Designer Deconstructs His Latest Game, Florence

Response to Andy Raskin's comment that Drift is a reality TV show

Casio's Eccentric Product Culture, Built on Embracing Failure