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Why Positive Thinking is Bad For You

Designing to Reward our Tribal Sides

This Will Be the Last Article You Read

How Technology is Like Bug Sex

Ways To Get People To Do Things They Don’t Want To Do

How I Gamified the Google Interview

Getting Your Product Into the Habit Zone

Where Have The Users Gone?

Infinite Scroll: The Web’s Slot Machine | Nir and Far

How Sports Infect Your Brain

Make Your Users Do the Work

New Behavior By Design Video

Stop Building Apps and Start Building Behaviors

The Morality of Manipulation

The Next Secrets of the Web

The First Thing to Know When Creating a Habit

Emotional response cards: a simple user research tool

No Email please, we’re collaborating

Never Take Your Eyes Off This Hacker Metric

“Behavior By Design” video: Creating Addictive Products | Nir and Far

Spotting the Next Facebook: Why Emotions are Big Business

Strange Sex Habits of Silicon Valley

The Billion Dollar Mind Trick: An Intro To Triggers

Why Everyone Hates IT People

Hooking Users In 3 Steps